Notice for SE Audiotechnik Brand VI Update

Nov. 12th, 2018


Dear SE Customer:


In order to improvethe brand image, increase the identifiability of the brand, and provide betterservice to SE customers, we have officially started the upgrade of SE brandimage. The upgrade mainly includes below aspects: 


1. Logo update: Compared with the oldsquare logo with green background, the new one explains the unique advantageand the concept of the brand with an image more concise, active, tolerant andinternationalized.

2. With the new logobeing launched, the brand related channels and items, such as SE Wechat,website, advertisement, posters, product manuals and packages, business cards,showroom plate, logo box and gifts, etc., will all use the new logo and newdesign. Below two examples of comparison between old design and new design arelisted.


a. Upgrade of product packaging: New packagingwill gradually replace old packaging. At the current period, there will be bothpackage designs in the market. We ensure that the update of logo and packagedesign will not affect the product quality.

b. Update of businesscard design: the new design combined both English and Chinese content and has asimpler way to show to the customers. 

If you have any question, please contact usvia our hotline (400 109 1122) or our Wechat. We will be happy to serve you.

Thank you for yourtrust and support as always. With a brand-new image, SE will try to cooperatewith all users and partners to bring the truest sound to each corner of theworld.

SEAudiotechnik Asia Pacific

Sales& Development Center